Why Not All Online Traffic Generation Is Created Equal

Stick with me for a few minutes while I tell you a little story about targeted traffic, PPC advertising, getting rich quick, Clickbank, One Week Marketing, making money using Squidoo, and anything else internet marketing related! You see, this story is all of those things rolled into one!

About a week ago, I finally read the Maverick Money Makers website. The program seems to always have high gravity, so I have been meaning to see what the pitch page was all about. It is IMPRESSIVE.

About half way down the page was a 17 minute video – I normally skip right over those, but this time I stopped and watched it closely. The video was describing a new “stealth” method of generating super fast sales using AdMob.com.

AdMob.com is a pay per click advertiser that specializes in showing ads on iPhones. People see the short ad, touch it, and it takes them to the webpage of the merchant. A very exciting concept if you ask me. Because there are so many iPhones, and not many people know about this service, the clicks are ultra cheap – $0.03 cheap to be exact.

My Admob Experiment

So curiosity got the best of me, and I opened an AdMob account to take it for a test drive. I deposited $50 to start with, knowing that $50 would get me 1,666 clicks or so. A pretty substantial number.

Knowing that targeted traffic is what sells, I decided my ad would be for a Clickbank product that is all about downloading applications, movies, and music to your iPhone. I figured iPhone users who touch ads would want to get more applications, movies, and general gadgets for their iPhone!

So I wrote my ad, and set it free. Once the ad was approved (that took about 24 hours), it went live. I sat back and waited for some sales on Clickbank to come in. I figure out of the 1,666 clicks, I only needed TWO sales to make money on the venture. Thats a one tenth of one percent conversation rate!

Within minutes (literally), I received email that my account funds were depleted. Seems I must have hit a sweet spot, I thought!

I check Clickbank, and after about 30 minutes, sure enough, I had about 1600 hops recorded. And ZERO sales. Natta. Nothing. Zip.

I waited another 30 minutes, knowing sometimes there is a slight lag.

As of this writing, still not a single sale for all those clicks.

Does this mean Maverick Money Makers or Admob do not work? I do not necessarily think so. I believe these programs are so successful because they really do work, I just think I mad a very poor decision!

While this was in PPC field, it provides a VERY valuable lesson regarding targeted traffic! You see, once you think about it, there was NOTHING targeted about my traffic at all.

Why The Traffic Was Not Targeted

I was not able to pick out keywords that would trigger my ad, they just randomly show it to anyone who has an iPhone.┬áThis is the critical step in getting targeted traffic – all those clicks could have come from anyone and everyone, not necessarily anyone wanting more applications or movies on their iPhone. Maybe they were business or Corporate phones where those items are prohibited. The list could be endless.

So How Does This Apply to One Week Marketing and Other NON PPC Advertising?

The main lesson here, is keyword selection is VITAL to success. Keywords drive your targeted prospect to your page. Not all traffic is created equal, and even if you THINK your traffic is targeted, it may not be (as was the case with me).

When starting a One Week Marketing campaign to Make Money Using Squidoo, keyword selection is so important that I will often spend hours and hours looking for keywords.

Or, alternatively, if you don’t want to spend hours and hours on keywords, then MicroNiche Finder keyword software is one of the better paid services out there.

If you still would like help in your campaigns, I am currently coming up on a few openings for my package #2 – Instant One Week Marketing & Squidoo Campaign Creation. Just drop me an email to get started.

Now I am off to figure out how to recover the $50 I blew on AdMob!

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Filed under: All About KeywordsClickbankGetting TrafficMake Money Using Squidoo

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