Today I want to talk a few minutes about understanding commercial intent and how we can apply this to our campaigns to make money with Squidoo or other One Week Marketing style campaigns. Commercial intent is loosely defined as the probability that someone typing a certain set of keywords in a search engine is doing so with the intention of buying.

Why is this important? This is an important factor to understand as it will separate the tire kickers and folks just looking for information from those who are serious about buying. And it is that crowd, the serious about buying crowd, that we want to target. So lets look at a tool that is out there that will help us determine commercial intent.

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